AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps in Austria: Q2 2025 Performance Overview
Explore the performance trends of the top beauty retail apps in Austria during Q2 2025, with insights into downloads and active user metrics from Sensor Tower.
In the second quarter of 2025, the top beauty retail applications in Austria displayed varied performance in terms of downloads and active user engagement. Here’s a detailed look at the trends observed across these apps.
Mein dm experienced fluctuating weekly downloads, starting with approximately 8K downloads and peaking at 13.6K in early June. The app maintained a strong presence with active users, beginning the quarter at 255K and reaching a high of around 328K by June.
BIPA Österreich saw a dynamic download pattern, with numbers rising from 3.8K to a peak of 6.5K in mid-May. Active users showed a gradual increase, starting at 30K and climbing to over 31K towards the end of May before slightly declining to 25K by the end of June.
Notino: profumi e cosmetici had a modest download trajectory, beginning at 2.3K and seeing a significant rise to 4K in mid-June. The app's active users increased steadily from 24.7K to just over 31K by the end of the quarter.
Douglas - Parfüm & Kosmetik displayed consistent download numbers, generally hovering around 2K, with a slight uptick to 2.3K by the end of June. Active users fluctuated, starting at 17.8K, dipping mid-quarter, and closing at 16.9K.
Lastly, Rituals Home & Body Cosmetics had stable download figures, mostly around 1.3K, with a notable increase to 2.6K in early June. Active users saw minor fluctuations, beginning at 7.4K and ending the quarter at 5.8K.
These insights are derived from Sensor Tower data, providing a comprehensive view of the beauty retail app market in Austria. For more detailed analytics and trends, visit Sensor Tower's platform.
